TL;DR:

Draping a saree is a valuable skill. There is always a steady need for this unique South Asian service.

3 Reasons to follow these saree drapists

• They built a personal brand along with their service-based business.
• They have e-commerce added to their services.
• They dominate Google, YouTube, and Instagram searches.

Embrace the opportunity

Saree drapists are always needed all over the world. Gen-Zs love revisiting their roots and learning their culture. Saree carries more than 1000 years of history in the South Asian diaspora. Saree draping, like tailoring, is a skill you can learn. Anyone can master it with practice and dedication. Wherever you live, you can make money from this skill. People always need help draping a saree. Draping is a foundation for South Asian bridal styling. If you’re unsure about becoming a saree drapist, read more about these three experts. They excel in career, business, and passion.

• Dolly Jain
• Thivyan Jayareuben
• Tia Bhuva

Dolly Jain

She is a record holder for draping a saree in less than 30 seconds. All aspiring and established saree drapists know Dolly. She drapes most of the Bollywood celebrities and famous personalities in India. I like how she improved her business by adding e-commerce to her draping services.

All sarees and lehengas need an underskirt. Choosing the right one is tough. This is often because of limited product knowledge and few options available. Dolly addresses this problem and has introduced her D-skirt. Her products also include safety pins and accessories that any bride needs on her D-day.

Dolly is also very creative, and I admire her draping skills in every Lakmé Fashion Week.

Thivyan Jayareuben

I learned saree draping from Thivyan too. He is a down-to-earth person who teaches saree draping techniques. If you want to grow your personal brand and enter the wedding industry as a saree drapist, he is the guy to follow.

His revenue model has online and in-person saree draping classes all over India and Asia. If teaching is one of your strengths, start online classes for people. I learned on a WhatsApp call with no bells and whistles. Thivyan also drapes celebrities in India like Chinmayee and Samantha. In the styling industry, you can adjust your pricing when you work with celebrities.

Tia Bhuva

If you wonder why she is on this list, let me tell you that she creates content like a saree drapist. She sells the original saree silhouette and has over a million Instagram followers. She excels in digital marketing. She sells to her target audience in North America and South Asians outside India. I love how she caters to her audience through her personal brand, and some of my brides bought sarees from her too.

She is an influencer first and a business owner. Through her personal brand, people connect with her lifestyle and buy her products. I also like how her website has size-inclusive models. Every saree drapist has a thing or two to learn from Tia Bhuva.

Strategy

All three leverage social media, and they hardly advertise on Instagram or YouTube. Dolly and Tia Bhuva have their YouTube channels. The consequence of their omnidigital presence shows up in all AI-empowered Google searches. SEO and social media can be powerful marketing tools. When you invest effort early on in your business, it will pay off. They all earn money as influencers on social media. They also sell products and services. Tia Bhuva, , specializes in selling products to South Asians who love sarees.

Conclusion

You can make money from any in-demand skill today. Use the right digital and community marketing. Saree draping is not a nice-to-have skill but a needed skill in the South Asian bridal industry. If you live in a South Asian community, consider taking online or paid courses for saree draping. If you have the patience to learn, these options can help you. My first business was a saree drapist and I set 85% profit margins too. Many entrepreneurs say the best way to make money is by starting a service-based business before selling a product. If you are a saree drapist and are trying to get your digital presence, let us know here. We’ll add your profile to our listing.