Key Step 1: Conduct Market Research This step is boring but a gold mine. Also, it is a process you do on an ongoing basis. Quarterly planning is a smart way to manage sales, marketing, and operations. Who should do this in your business? Everyone in the business studies market trends, pricing, and seasonal offers. […]

All products featured on Pattupleats are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Introduction People judge you by your tools. If you are in the wedding industry as a saree drapist, there is an extra “wedding stress” at the venue. If you […]

Introduction It all comes down to how your customer perceives you and your digital presence. No matter how skilled you are, it doesn’t matter. In a noisy digital world, you need a strategy. This helps you stand out as a saree drapist and be yourself. A bridal customer signed a contract to drape some sarees […]

The rich historical practice of curating a bridal trousseau exists in South Asian history and culture too. But who started this ? La France! History of Bridal Trousseau An old French tradition dating back to the 14th century is for a woman, of course. The bride’s family begins the trousseau as soon as a baby […]

How does it matter ? Indian bridal lehengas and Destination weddings? I hear you. Finding the right bridal lehenga is a process and transporting it to your venue needs strategy, planning and resources. 1. Understand the FabricBefore you start packing, it’s crucial to understand the fabric of your lehenga. More importantly, the level of can […]