There is no quick hack to grow, but people always share growth hacks. The word hack is an evergreen buzzword du jour and is powerful to click, read, and buy the thing online. Our brain associates the growth hack with the outcome rather than the process. That is why hacks grab your attention. For example, […]

The wedding industry is vibrant and always changing. But, this change can be a double-edged sword. COVID-19 labeled the wedding industry as a non-essential service, and that’s undeniable. While many tried remote business models, many in the wedding sector struggled. This article aims to help you run your wedding business online, no matter where you […]

An Interview with Micah Cohen of Virtual Marriages. Turning your personal experience into a profitable business is easier said than done. One such business is Virtual Marriages. The owner, Micah Cohen, faced challenges with his own wedding. He simplified the marriage process for long-distance and elopement couples. In 2025, Gen Z favors elopements and micro-weddings. […]

Akila Palaniswami is an emerging entrepreneur in the wedding industry. She writes about real impactful wedding business owners’ stories in her website.

Feeling frustrated with your 9-to-5 job can make you want to quit and pursue your dream business. But when is the right time to make that leap? What factors should you consider? If you’re not sure, read about someone who became a full-time entrepreneur here. My husband criticizes me for replying with a question when […]

On average, couples hire 14 wedding vendors. Trust me, the list is longer most of the time.  Who does what in the wedding industry gives clarity to hire the right wedding vendors. Imagine weddings are like an orchestra. Every musician is a wedding vendor and has a part to play. The conductor is the wedding […]

Table of contents Le Theme Bridesmaids Shopping Groomsmen Logistics in Wedding Shopping Wedding Shopping with Bridal Stylists Conclusion Wedding shopping stress is worse than holiday shopping according to a recent Rakuten’s research. Your shopping goals could be diverse. Sticking to a color palette, theme or we-don’t-care concept. But, the approach remains the same. More you […]

I am curious about creatives becoming entrepreneurs. How do they balance their craftsmanship and business? Both are different mindset and strategies. It is hard to play that right. It’s inspiring to see someone move from another country to the US and set new standards in the wedding industry. I work with MUAs, collaborating during the […]

The rich historical practice of curating a bridal trousseau exists in South Asian history and culture too. But who started this ? La France! History of Bridal Trousseau An old French tradition dating back to the 14th century is for a woman, of course. The bride’s family begins the trousseau as soon as a baby […]

How does it matter ? Indian bridal lehengas and Destination weddings? I hear you. Finding the right bridal lehenga is a process and transporting it to your venue needs strategy, planning and resources. 1. Understand the FabricBefore you start packing, it’s crucial to understand the fabric of your lehenga. More importantly, the level of can […]